NHS Publicity Campaign Award

Awarded to the advertising campaign judged to have recorded a demonstrable success in achieving its objectives. The winning campaign can be either internal or external and can combine media including press, radio, television and outdoor advertising.

2009 WINNER: Act F.A.S.T. Stroke Awareness Campaign

Stroke is the third biggest cause of death in the UK and the largest single cause of severe disability. Each year more than 110,000 people in England will suffer from a stroke which costs the NHS over £2.8 billion.

The Act F.A.S.T. awareness campaign aims to educate healthcare professionals and the public on the signs of stroke and that prompt emergency treatment can reduce the risk of death and disability. It incorporates the Face, Arms, Speech, Time test developed by the Stroke Association, and features hard-hitting imagery to highlight the visible signs of stroke

The campaign has led to a 55 per cent increase in stroke calls to emergency services and research suggests that 84 per cent of the public remember it. Owain Wyn-Jones, 30, from Shropshire, believes his life was saved when his fiance Laraine Adams identified his face dropping and slurred speech as a sign of stroke, having seen the campaign adverts. Owain says his girlfriends quick reaction probably saved his life.

COMMENDED

Catch it. Bin it. Kill it - Swine Flu Campaign
NHS Leicester City - Teenage pregnancy campaign - www.heybabe.co.uk