NHS Publicity Campaign Award

Awarded to the campaign which can demonstrate success in achieving its objectives. The winning campaign can be either internal or external and can combine media including press, radio, television and outdoor advertising.

2019 Winner

NHS Mid Essex Clinical Commissioning Group - Your Medicines, Your NHS
In February 2019 the CCG launched a year‐long integrated marketing and communications campaign to tackle approximately £2 million per year in unused medication. Early campaign impact analysis showed that in April 2019 there were 250 fewer dispensed items in mid Essex than usual, and in May an additional 500 not dispensed items. While the total cost avoided is not known, an average spend per item of £7.50 equated to £5,600 in those two months. The CCG anticipates further cost avoidance as the campaign continues.

NHS Publicity Campaign Award 2019 - Mid Essex CCG


NHS Arden & GEM CSU - Modern Slavery awareness campaign
South West Yorkshire Partnership NHS Trust - Flu Fighter Campaign
NHS England - Men in Nursing
North Tees and Hartlepool NHS Trust - Violence against Staff campaign

2016 Winner

UK Renal Registry - Think Kidneys

NHS Publicity Campaign Award 2016 - UK Renal Registry

In July this year, a national campaign was launched to raise awareness of kidneys, what they do and why we need to look after them. ‘Think Kidneys’, a partnership between NHS England, NHS Improvement and the UK Renal Registry, comprises a website and series of posters, endorsed by the Royal Pharmaceutical Society and displayed by GP surgeries and pharmacies across England. These carry simple messages to explain how kidneys function and tips to keep them working well, such as drinking enough water, as well as signs to look out for which may point to a problem. Dr Sarah Jarvis, Health Business Awards presenter, appeared on the Jeremy Vine radio show to support the campaign.

West Suffolk NHS Foundation Trust - Forget-Me-Not Walk
NHS Blood and Transplant - Blood Donor Augmented Reality Campaign
NHS Employers - #nhswhereIstarted

2015 Winner

Liverpool Community Health NHS Trust- Immunise Your Selfie

Throughout the 2014/15 winter period, the winning trust delivered a digitally-led internal communications campaign to encourage staff to have the flu vaccinatio, highlighting the reasons why staff must take responsibility for staying healthy during the winter.

2015 Commended
Liverpool Community Health NHS Trust
Royal College of Nursing